Block the rays

UV Protection in Style

Welcome to HOOKSTER - Where Passion Meets Adventure

Born along the pristine shores of Palm Beach County, Florida, our brand embodies the spirit of those who live to explore the water and embrace the great outdoors.

HOOKSTER is more than just a name – it’s a way of life, a tribute to sunlit days, invigorating coastal breezes, and boundless freedom found by the water.

Rimmed Hats & Caps

UV Protect Your Noggin

Get the shade you need with our stylish rimmed hats.
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Gift Cards

Spread the Reel Vibes

Give the gift of reel vibes across blue tides today!
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Relentless Performance. Bold Style.

Relentless performance on the water, bold style on the shore. Hookster fuses UV protection, quick-dry comfort, and lightweight breathable fabrics—engineered for life in and out of the water.

USA roots. Coastal soul.

Hookster is inspired by life on the Florida coast, delivering breathable, sun-safe, quick-dry gear built for people who thrive where land meets sea.

Trusted Quality. Tested by Tides.

Durability woven into premium fabrics—that’s the Hookster standard. Gear that outlasts heat, salt, and surf, while delivering comfort and bold coastal style all day long.